Friday, May 30, 2008

Wowability, My Secret Life on the McJob, and What Customers Really Want

Consistently delight by exceeding expectations
Chennai: Imran Syed’s ‘Wowability’ ( is all about how brands become successful. He defines the title-word as the ability to consistently delight by exceeding expectations. “It is a fact that consumers have a set of expectations for all the products and services they use. If you do not exceed these expectations, there is no real reason for consumers to choose your brand,” the author says...

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